Thrive Agritech Wins Xcel Energy Efficiency Partner Award

Thrive Agritech won the 2021 Energy Efficiency Partner Award by national utility company Xcel Energy, Inc. Each year Xcel recognizes its top performing commercial trade partners based on energy savings projects completed. Efficiency Partner Awards go to companies with commercial projects with the highest total rebate dollars paid and kWh saved.

“We consider it an amazing accomplishment to be recognized by Xcel Energy for helping our customers reduce their energy usage and carbon footprint,” noted Thrive Agritech CEO, Brian Bennett. “We started Thrive Agritech to bring energy efficient LED lighting solutions to the horticulture industry to help our customers grow healthier plants while lessening the impact of greenhouse emissions that are a byproduct of older lighting technologies, and this award provides validation of that vision.”

Xcel Energy is a leader in clean energy. In December 2018, the company announced it would deliver 100% clean, carbon-free electricity by 2050, with an 80 percent carbon reduction by 2035 (from 2005 levels). This makes Xcel the first major US utility to set such a goal. Xcel Energy is a significant national utility company with more than 3.3 million electric customers and 1.8 million natural gas customers in Minnesota, MichiganWisconsinNorth DakotaSouth Dakota, ColoradoTexas and New Mexico. The company reported revenue in excess of $11 billion in 2020.

Bennett noted that as Thrive Agritech’s LED lighting products continue to gain widespread acceptance in the horticulture market the company could anticipate receiving similar awards from other utilities across the globe.

Transcend Lighting is now Thrive Agritech

Today marks the introduction of Thrive Agritech – a new brand that aligns with the exciting future of our industry and our company.

We live and breathe LEDs, however, our focus has grown to include more than lighting. This year we’ve filed our first controls and systems patents and have already spent countless research and development hours on topics ranging from software to plant health to farm communication networks. Very recently, we’ve unearthed the astonishing promise of our LED technology as an effective replacement for chemicals to fight downy mildew.

When launching Transcend Lighting our mission was simple – to make controlled environment agriculture more efficient and sustainable through advanced LED technology. To achieve this mission our amazing team has developed IP and products that are truly astounding. Every single day our products are saving millions of watts of energy!

Efficiency is still at our core but we’ve found that efficiency isn’t just about using less it’s about doing more with less. It’s about growing plants that are healthier, more vibrant, more precise and growing these plants faster and in less space. This is Thrive Agritech.

Beyond our full range of LED lighting products with the industry’s highest efficiency and longest lifespan Thrive offers unrivaled support. Our team of highly skilled applications engineers create custom lighting layouts on a daily basis and work to secure energy rebates for nearly every project in the United States. All of this free of charge.

Thrive Agritech produces UL listed and waterproof rated fixtures for every indoor and greenhouse growing environment, all with an industry leading 5-year standard warranty.

Over the last several years we have had the opportunity to work with some of the world’s most advanced commercial plant product and research institutions and our entire team at Thrive Agritech is excited for what the future holds.




Brian Bennett

Founder and CEO

Thrive Agritech